Respecting people’s data is key to H2H success

Why and how to set-up and execute a stakeholder-centric GDPR process. Human-to-Human (H2H) interactions will be the main driver for future business success. Companies that will stimulate their collaborators to treat their customers with respect, can expect an increasing turn-over. Companies that will stimulate their team coaches to treat their (future) colleagues with respect will …

Getting your B2B-marketing team H2H-focused is much more than switching words

B2B will become Human-to-Human (H2H). For many marketeers and communications experts trading B2B for H2H might seem pretty evident. After all, they have been communicating to humans for ages – that’s the addresses in the database and the people on the mailing list, no? Well, think twice before you think your marketing and communications departments …