Getting your B2B-marketing team H2H-focused is much more than switching words

B2B will become Human-to-Human (H2H). For many marketeers and communications experts trading B2B for H2H might seem pretty evident. After all, they have been communicating to humans for ages – that’s the addresses in the database and the people on the mailing list, no? Well, think twice before you think your marketing and communications departments …

#Forte welcomes new social media expert

This week Linkedin-expert Bert Verdonck started at Forte Marketing (see http://www.forte.eu), one of the Quarturn companies providing industrial marketing services to mid-sized B2B businesses in Europe. Bert eats, drinks, and breaths social media. He is the co-author of the book "How to really use Linkedin", and has been teaching many courses on social media during …