Getting your B2B-marketing team H2H-focused is much more than switching words

B2B will become Human-to-Human (H2H). For many marketeers and communications experts trading B2B for H2H might seem pretty evident. After all, they have been communicating to humans for ages – that’s the addresses in the database and the people on the mailing list, no? Well, think twice before you think your marketing and communications departments …

On the lookout for a ‘Business Information Integrator’

In an Industry 3.0 era, organisations would probably call this role a 'business analyst'. We reinvent work & feel the title Business Information Integrator is better suited. Business Information Integrator You make a difference in visualizing & measuring ‘success’ (value creation) within the Quarturn companies. You make sure that we develop an understanding what information …

Not-so-Quarturn daily field reality of a telecom operator – through the eyes of a client

"Your home internet and phone installation should be running perfect now, sir". I hope he is right. I really hope so. After several weeks and months of issues with the home infrastructure of one of Belgium's leading telecom operators, the technician who is now leaving my house, promises that my wifi and internet connection will …