Here is how it should be … two examples of Estonian customer-facing teams to create customer value

Today, I was lucky to witness two businesses to offer me the client value I was expecting them to deliver. I am in love with the Estonian entrepreneurship, and this post shows why in two examples. One example is actually a repetition of many outstanding guest experiences in hotel Telegraaf in old town Tallinn. The other …

Beyond GDPR – about the fundamental right to understand why

Artificial Intelligence (AI) is one of the buzzwords of 2019. AI reduces effort. AI increases effectiveness. AI will change the way we live together and conduct business. AI might even increase the H2H-respect between buyer and seller. Great! But be aware. There is also a downside to AI. One that needs to be thoroughly investigated, …

Respecting people’s data is key to H2H success

Why and how to set-up and execute a stakeholder-centric GDPR process. Human-to-Human (H2H) interactions will be the main driver for future business success. Companies that will stimulate their collaborators to treat their customers with respect, can expect an increasing turn-over. Companies that will stimulate their team coaches to treat their (future) colleagues with respect will …

Getting your B2B-marketing team H2H-focused is much more than switching words

B2B will become Human-to-Human (H2H). For many marketeers and communications experts trading B2B for H2H might seem pretty evident. After all, they have been communicating to humans for ages – that’s the addresses in the database and the people on the mailing list, no? Well, think twice before you think your marketing and communications departments …