man shaking hands with womanOur vision is that clients and collaborators go first. Companies that strategically focus on their human-to-human axis, are the winners of the future. Companies that focus on efficiency-for-money are going to get a hard time to grow, or even to survive.

20100828_theorieQuarturn wants to help established companies make a ‘quart turn’ from ‘efficiency-for-money’ into ‘human-to-human’. This is a drastic transformation. But it leads to a very natural biotope in which people will “love to buy” from the people “who love their work”.